The
government has imposed a new policy on the cable and DTH industry in the
country. According to the new rule, all bundle channel packaging systems will
end on 29 December 2018. Each subscriber must only select those channels that
they need. TRAI has asked all channel networks to set the price of each
channel.
Most cable TV
and DTH suppliers are currently following a channel-based subscription. But
there is a charge for each cable and the DTH network. Before, they can increase
or decrease depending on demand. But now this monopoly ends, and the rate is
now unique to all networks.
According to
TRAI, major networks like Star, Zee, Sony, Viacom 18, Sun Network have already
announced the maximum retail price of each channel. Subscribers need to select
their options channels from the list before 29 December and pay separately to
each channel.
Whether the TRAI’s New Pricing Rule is worth for the user?
Yes, it is
worth for the users. The new regulation of TRAI is really a good idea and it is
in favour of the subscriber. They have implemented this system to reduce the
number of unwanted channels in each user's package. Earlier each package
contains different channels and each provider mixes packages with some random
channels.
In most
cases, subscribers will need to pay extra money in order to get the required
channel, that obviously increases the package rate. Now this problem can be
removed by a new rule. As a rule, each user has the option to choose the
channels as they are required and must pay for that channels.
Whether New Pricing Rule Increase or Decrease the Channels Package Price?
Yes, depending
on the choice of the channels, i.e., SD and HD, price for some users will
increase but it will be cheaper for most of the users. If you don’t want
to subscribe paid channels, then those users receive 100 "Free-to-Air" channels in a
standard definition (SD), including Doordarshan, Star Bharat, and Zee Anmol.
But these channels are not free, and they cost at least Rs 130, as service tax.
TRAI’s New Pricing Rule for DTH and Cable TV
Subscribers, changes the MRP of pay channels offered by
broadcasters to subscriber, the complete list is provided in the below given
link.
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